Michael McCaffrey

Michael McCaffrey

J’s proprietary global reputation intelligence system—a custom model for reputation management that allows the company to quickly identify, assess, and respond to reputational risks and opportunities, as well as engage more effectively with employees and the external stakeholders. It has helped to predict, measure, and optimize the impact of corporate programs and invest differentially in the initiatives, assets, and channels that best drive reputation outcomes. McCaffrey began his career at American Express. He has also held positions of increasing leadership within various business units, including over-the-counter pharmaceuticals, beauty/skincare, women’s health, and vision care.

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