Fernando J. Hernandez drives Microsoft’s strategies to achieve supplier diversity objectives. He is responsible for Microsoft’s US$3.2 billion annual supplier diversity initiative and over US$4 billion in sustainability spend. Prior to joining Microsoft, Hernandez served as senior vice president of multicultural marketing strategy for Washington Mutual Bank, where he established, developed, and implemented comprehensive multicultural marketing initiatives. He formerly served as executive director of multicultural marketing with AT&T. Hernandez was the first to establish and implement multicultural business to business and consumer marketing (Hispanic, African American, and Asian) at AT&T in 1991. This resulted in the creation of a US$3 billion market segment.