Cheryl Heinonen drives the strategic narrative of Macy’s and integrates all internal communication into one cohesive strategy. Heinonen reports to the CEO and is responsible for corporate communications (both internal and external), corporate giving, corporate social responsibility, diversity, and associate giving and volunteerism. Prior to joining Macy’s, Heinonen held the position of corporate relations senior vice president and chief communications officer at Avon Products, Inc. and president of the Avon Foundation for Women. Before joining Avon, Heinonen was managing director at Burson-Marsteller, a leading global communications agency. Before assuming her role at Burson-Marsteller, Heinonen worked at Visa, most recently as senior vice president of global corporate relations.