Beatriz “Bea” Perez is the senior vice president and chief communications, public affairs, sustainability, and marketing assets officer for The Coca-Cola Company. She leads a newly integrated team across public affairs, communications, sustainability, and marketing assets to support the company’s new growth model and path to become a total beverage company. In this role, Perez aligns a diverse portfolio of work against critical business objectives to support brands, communities, consumers, and partners worldwide. She continues to oversee the company’s sports and entertainment assets and lead strategic and operational efforts for the company’s retail, licensing, and attractions portfolio of assets. Since 2011, Perez served as The Coca-Cola Company’s first chief sustainability officer, where she developed and led progress against global sustainability commitments with a focus on water stewardship and women’s economic empowerment. She advanced a global sustainability strategy designed to help grow the business while making a lasting positive difference for consumers, communities, and the environment. Prior to that, Perez served as chief marketing officer (CMO) for Coca-Cola North America, where she built brands by developing some of the company’s most historic relationships. She began her career at The Coca-Cola Company in 1996 and held various roles in brand management and field operations before becoming CMO.
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