This past year, technology companies went from “hero to zero” in the blink of an eye. Once seen as an energy and climate solution and great connector and defender of human rights, the tech sector is now perceived by many as too big, anticompetitive, and destructive to institutions. However, innovation remains fundamental to building a just and sustainable world. How can we ensure the lessons of trust from “techlash” are integrated into the future of responsible innovation in companies outside of the tech sector? Although the issues seem obvious looking back now, what should companies have known and done to avoid the “techlash?” Explore how companies in all sectors can learn from the swift change in public opinion and glean lessons from this moment to better embed sustainability into new business models.