While an aging population presents challenges, such as increased healthcare expenditure and requirements for accessible infrastructure, a cohort of healthier, wealthier, and more active older adults is growing rapidly. As empowered consumers, they offer substantial returns for companies in health, technology, financial services, and other industries. As productive workers, they represent an emerging human capital resource for forward-thinking employers. Peer into the exciting potential of the longevity economy and what it means for the private sector.