We are in an era of “CEO activism,” with surveys showing that 64 percent of consumers want CEOs to lead on social change without waiting for governments to impose it, and 84 percent expect them to inform conversations and policy debates. But taking a stand on social and environmental issues can be risky in a divisive political environment and it can leave companies feeling that they have lost control of the narrative and are at the beck and call of activists. Case study perspectives will reveal how companies can develop a coherent, focused approach to issues management that is aligned with company values and messaging.
Senior Vice President, ESG
Bank of America