Everyone’s an Activist

November 7, 2018, 10:30 am-12:00 pm

Many large companies engage a spectrum of stakeholders on sustainability. However, the stakeholder landscape, like so many aspects of modern business, is being disrupted by social media and technology. The democratization of stakeholder engagement means that a single individual can at times have more influence than a well-coordinated NGO campaign. Using big data tools, we will explore the origins of stakeholder campaigns and identify who has influence and who has expertise. Real-time stakeholder mapping will challenge participants’ expectations of trends and inform an open discussion about how stakeholder engagement models should change.

Session Speakers

Photo of Ariel Meyerstein

Ariel Meyerstein

Senior Vice President, Corporate Sustainability

Photo of Michael McCaffrey

Michael McCaffrey

Global Leader, Strategy & Insights, Global Corporate Affairs
Johnson & Johnson

Photo of Yasmin Crowther

Yasmin Crowther

Vice President, Strategic Projects, Sustainability and Citizenship

Photo of Laura Gitman

Laura Gitman

Senior Vice President

Thank You BSR18 Sponsors


AXA logo

Robert Wood Johnson Foundation logo

Target logo


Coca-Cola logo

International Copper Alliance logo


Microsoft logo

Tides logo

Carbon Offset

BEF logo


Marketing and Media