Many large companies engage a spectrum of stakeholders on sustainability. However, the stakeholder landscape, like so many aspects of modern business, is being disrupted by social media and technology. The democratization of stakeholder engagement means that a single individual can at times have more influence than a well-coordinated NGO campaign. Using big data tools, we will explore the origins of stakeholder campaigns and identify who has influence and who has expertise. Real-time stakeholder mapping will challenge participants’ expectations of trends and inform an open discussion about how stakeholder engagement models should change.
Senior Vice President, Corporate Sustainability
Reputation Strategy & Insights, Global Corporate Affairs
Johnson & Johnson
Director, Strategic Research